Will DiscountASP.NET customers upgrade to Windows 8?

Stefanus HadiOn August 1st, 2012, Steven Sinofsky, president of Windows and Windows Live Division, announced that the Windows 8 operating system (O/S) will be released to the general public on October 26, 2012.  The O/S was first demonstrated in late May 2011 at the D9 Conference in Rancho Palos Verdes, California.

During the first three weeks of October, before the official launch of Windows 8, DiscountASP.NET conducted a survey asking our customers whether they will upgrade to or purchase the new O/S.  We received 1,265 responses from around the world.  In the survey, we asked our customers to answer “yes” or “no” to the question regarding Windows 8.

The survey results show that on average, 66% of our customers will upgrade to or purchase Windows 8.  Among all regions, Asia had the highest percentage of customers (84%) who indicated they would upgrade or purchase the new O/S, while Australia and New Zealand had the lowest percentage at 51%.  In the U.S., 60% of our customers said they would upgrade or purchase Windows 8.

After getting a response to the Windows 8 question, we continued to ask several follow up questions.  In this post we show some of these findings.  In order to get a quick analysis, we limited the scope by pulling data from only our U.S.-based customers.

We asked our customers which mobile phone they used and the customers who answered “yes” to the Windows 8 upgrade were using the iPhone at 47% and Android 53%.  These percentages are almost identical to other third party published data for the U.S. (i.e., comScore).

However, one of the interesting observations was that our customers who answered “yes” to the Windows 8 upgrade used the Windows Phone at 22% while customers who answered “no” used the Windows Phone at 9%.  This would seem to indicate that, perhaps not surprisingly, our customers are very loyal to Microsoft products.

We also asked another question related to their mobile app buying habits.  Our customers who answered “yes” to the Windows 8 upgrade were less likely to only download free apps than our customers who answered “no.”

The most interesting finding here is that our customers who answered “yes” were willing to pay for mobile apps.  Among our customers who answered “yes,” 59% of them spent $11 or over on mobile applications, compared to 44% of customers who answered “no.”

In summary, 2 out of 3 DiscountASP.NET customers appear to be interested in upgrading or purchasing the new Windows 8 O/S.  This is a significantly higher percentage than recent data provided by WSJ that indicates that only about 33% of corporate users are expected to move to the new O/S.

In terms of mobile phone usage, many customers who have already invested in Windows Phone will continue to be loyal to Microsoft’s new Windows 8 platform. In terms of application buying habits, it seems that customers who are willing to spend money on mobile apps are also willing move to Windows 8.

This is great news for Windows 8, but Microsoft will need to work on getting many more apps onto the Windows 8 marketplace.

We will look into asking our customers if they are using Windows 8 sometime after the official launch to see how many of those who said they were interested in Windows 8 are actually using the new O/S.

About Dr. S. Hadi

Dr. Hadi was a Senior Research Analyst at DiscountASP.NET. Before that, he spent seven years at Hostway Corporation. He received his Ph.D. from University of Southern California, Los Angeles, California.

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