Social Media Usage Among our Customers

As stated in an earlier post, we plan to be more social in 2009 – that is, participate more in social media networking.

Out of curiosity, we did ask a social media usage question in a recent survey that we conducted on a sample of our customer base. We asked how active our customers were in using four popular social media services. Here are the results broken down for our US and international customers.

Facebook by far had the most active users among both US and international customers, and we found more international active users. And while twitter had the most non-users, there were still more active users than myspace. We plan on asking the same question sometime in a future survey and see how the results change or not.

Takeshi Eto
VP Marketing and Business Development

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