We have made an important addition to the DiscountASP.NET Affiliate Agreement that may have an impact on the way you manage your online promotions.
The change requires you to disclose that there is a “material connection” between you and DiscountASP.NET anytime you offer an endorsement or testimonial on our services. This disclosure is necessary in order to be deemed in compliance with the Federal Trade Commission’s Guides Concerning the Use of Endorsements and Testimonials in Advertising.
Please see the new section of the Affiliate agreement entitled, “FTC Endorsement Compliance.”
What the new guides mean
If you provide reviews, rankings, endorsements or testimonials about a service for which you receive commissions from us, you must clearly disclose the fact that you receive such compensation in a clear and prominent place – that is, close to your endorsement.
For more information and suggestions about how to comply with these guidelines, please visit “The FTC’s Revised Endorsement Guides: What People are Asking,” and “Guides Concerning the Use of Endorsements and Testimonials in Advertising.”
The FTC takes the Endorsement guidelines seriously and has begun to enforce them for both content providers like yourself and advertisers like DiscountASP.NET. Under the updated Affiliate Agreement, failure to comply with the endorsement guidelines could result in removal from our affiliate program and the cancellation of commissions.
Please take steps immediately to make sure your site is in compliance with the new guidelines.
This information was also sent to all Affiliates via email.