Research Paper: Profile of Silverlight Adopters and Implications for Windows Phone 7 Applications Development Strategies

We are interested in understanding more about Silverlight adoption because Silverlight is becoming an increasingly important technology for Microsoft’s business strategy. Our interest in Silverlight is further fueled by the announcement that Silverlight will be a key development platform for Microsoft’s next-generation mobile phone OS, Windows Phone 7.

In our research, we only found data on the statistics of users that can consume the Silverlight experience but didn’t find information on Silverlight adoption within sites that are delivering the Silverlight experience.  So we decided to do our own research on Silverlight adoption and we published a Research Paper on the State of Silverlight previously, based on a survey targeting customers who hosted their web sites at DiscountASP.NET for two or more years.

In April 2010, we conducted a similar survey for DiscountASP.NET customers who hosted their web sites with us for less than two years and we use this data for a second Research Paper. In this study, we focus in on the USA-based customers and look at Silverlight adoption trends, explore the characteristic differences between the Silverlight adopter and our general customer base, and get a measure of customer attitudes toward Microsoft’s mobile strategy.

Here is a link to the research paper:

Profile of Silverlight Adopters and Implications for Windows Phone 7 Applications Development Strategies

Let us know what you think.

Takeshi Eto
VP Marketing and Business Development