First you have to sort through all the misinformation and so-called expert opinionss to get any concrete advice. Then once you get past all that, you learn that everything that has been recommended is really only speculation since no search engine will ever tell you exactly how it works. So now you’re left watching competitors dance around on the front page of Google, Bing and Yahoo, while your site isn’t even listed in the first 100 pages of any search engine.
I’ve been doing SEO work for almost 10 years now, and even for me it can get confusing and frustrating to navigate. So any time people came to us at DiscountASP.NET looking for SEO help, I do my best to point them in the right direction, either by debunking myths (e.g., You need a dedicated server for good SEO) or pointing them to sites where they can get a good start on SEO (SearchEngineLand.com is one of my favorites).
So with that being said, this video is a great introduction to search engines and SEO by Matt Cutts, head of Google’s Webspam team, providing some answers to how Google works.