More and more Internet properties rely on mobile traffic. For example, Facebook’s financial results for the third quarter of 2013 showed 49% of advertising revenue was captured from mobile traffic.
Previously, based on a March 2013 survey, we found that our U.S. and U.K.-based customers projected increased mobile traffic from the previous year. In order to compare those findings after six months, DiscountASP.NET conducted a worldwide survey in October 2013 and received 944 responses. To limit the range of samples for this post, we only look at our U.S.-based customers. We had 644 responses from the U.S.
We asked customers how much of their web site traffic came from mobile devices in 2013 and how much they project their mobile traffic will be in 2014. The October 2013 survey results show that 34% of our customers believed that less than 10% of their web site traffic came from mobile devices in 2013. Comparing with our March 2013 survey, 37% of customers thought the same.
Within the span of 6 months we find that our U.S.-based customers project more mobile traffic to their websites for 2014. Based on the October 2013 survey, 20% of our U.S. customers stated that over 30% of their web site traffic will come from mobile devices, compared to their projection of 16% from the March 2013 survey.
When we looked at the data by segmenting our U.S. customers by the age of their hosting account, we found that our newer customers projected higher levels of mobile traffic to their sites than our older customers. The October 2013 survey results show that 27% of the customers who signed up in 2011 and later believed that over 30% of their web site traffic will come from mobile devices in 2014, compared to 16% of customers who signed up an account with us before 2011. This trend is similar to a previous study where we found our younger customers focusing more time on developing mobile phone apps compared to our older customers.
Each year our customers are spending more time learning different skills and we see them splitting their efforts in developing desktop, web, mobile phone, and tablet apps.
The following discussion is based on a DiscountASP.NET world-wide survey which was conducted in March 2013. We received a total of 1,308 responses. We’ll limit the discussion by looking at responses from our U.S.-based and U.K.-based customers. We had 840 responses from the U.S and 102 responses from the U.K.
We asked our customers where the main focus of their app development efforts will be in 2013. When comparing the results between our US and UK customers, 83% of the UK customers will spend time focusing on developing web apps, compared to 78% of our U.S. customers. However, more U.S. customers will spend their app development effort on mobile phone apps in 2013 than U.K. customers, 59% versus 52%, respectively.
When we look a little deeper by segmenting our U.S. customers by their hosting age, we found that our younger customers tend to be developing mobile phone apps more than our older customers. The U.S. customer survey results show that 52% of the 5-years or older customers will spend time focusing on developing mobile phone apps, compared to 70% of customers who signed up an account with us in 2012.
The study found that our recently acquired customers are focusing more of their time developing mobile phone apps than our older customers. This indicates that our newly acquired customers have, in general, equipped themselves with newer programming skills or are emphasizing modern platforms more.
As we enter a new fiscal year, Microsoft announced that the Windows Store surpassed 100,000 apps. This announcement came on the heels of the Microsoft //BUILD conference in San Francisco and about eight months after the official launch of the Windows 8 operating system.
While competitors including Google Play and Apple App Store are closer to 1 million apps, the latest Microsoft app growth trend is a generally positive one for Microsoft developers.
In our March 2013 survey, we asked our customers if they had experience building mobile applications and we observed that 47% of our U.S.-based customers have experience building mobile applications.
In a subsequent question, we asked how many web and mobile apps have they developed. For this post, I will only look at the 47% of U.S.-based customers with mobile application development experience and see how many apps they have developed.
The chart below shows that 19% of this group developed only one app. But most (49%) of this group developed between 2 to 10 apps and 32% of the group developed over 10 apps.
So to recap, we are seeing a large percentage of our customers have experience developing mobile apps and those that make mobile apps are developing multiple apps. That’s great! That is exactly why we chose to develop and launch Snapp, our .NET Platform as a Service.
Curious about Snapp? You can sign up for our free beta.
The following analysis is based on DiscountASP.NET’s survey conducted in March 2013. To gain some insight into our customers’ mobile application download behavior, we’ll look into data from our USA-based customers. We had 840 responses from the U.S. which represents about a 6% response rate.
We split our USA-based respondents into two groups, one group who had experience building mobile applications and the other group that did not. We found that 47% of the U.S.-based customers had experience building mobile applications, while 53% did not.
For labeling purposes, we will use the term as “Mobile App Developers” to refer to the 47% of customers that had experience building mobile applications. We will use the term as “ASP.NET Web Developers” to refer to the 53% of customers that did not have experience in building mobile apps.
In the next section, we observe the differences between these two groups in their mobile application download behavior in terms of application acquisition and spending.
Among all of our USA-based customers, 10% of mobile app developers claimed that they only downloaded free mobile applications, while a higher percentage (17%) of ASP.NET web developers only downloaded free mobile apps.
In the survey, we asked our customers how much they spent on acquiring mobile applications and the results are displayed in the following two charts. 19% of mobile app developers indicated that they spent less than $10 on acquiring mobile applications, compared to 31% of ASP.NET web developers who spent less than $10.
In contrast to the chart above, 23% of mobile app developers spent over $50 to acquire mobile applications, while only 12% of ASP.NET web developers who spent over $50.
In conclusion, the study showed that mobile app developers spent more money to get apps than ASP.NET web developers, and ASP.NET web developers are more likely to go for free apps than mobile app developers.